Every time this plays in between my non-DVR programming -- sports -- I find my soul cringing. I can't quite put my finger on it, but it just gives me the taste of pretention and someone's kid whose father is rich and famous made this. Now, I have absolutely no proof of that and didn't even bother to look up who directed this - simply my gut feeling. Perhaps intuition from days at film school, surrounded by these types of "filmmakers" on a daily basis.

I mean, what the fuck does this have to do with wanting a Heineken? What happened to the "My New Haircut" dudes that sported the beverage? Remember the pre-Jersey Shore, Jersey Shore viral video about a guido who only drinks Heineken and RedBulls? I'd rather Heineken embrace him than throw this douchey hipster bullshit in my face. One thing's for sure, they would've saved a ton on their budget. Wonder what they paid the girl to chime in with her whiny cliche, "what's hot right now" girl voice? "Sing it out loud, bla, bla, bla, kill me..."